A little over 48 hours after Pier Morgan walked out on ITV’s flagship morning programme, the calculators have been hard at work estimating how much he is able to earn from social media.
Although former newspaper editor, Morgan, doesn't need the filthy lucre, he could certainly cash-in big time if he chooses to devote some of his working hours to milking digital platforms such as Instagram.
That’s the view of OnBuy.com, which has sought to find out Morgan’s market value using the Influencer Marketing Hub calculator created by the social media giant.
Among the top-earners
At the moment, Holly Willoughby commands a mouth-watering £18,106 for every sponsored post she publishes on her Instagram account. That’s almost the average annual salary of a working British man.
Ant & Dec, Stacey Solomon and Sorted columnist, and all-round top bloke, Bear Grylls, occupy the next three positions.
Should Piers decide he needs a few more grand in the bank, now his Good Morning Britain day...
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