Egg absence hits Easter

There are less than a handful of weeks to go before arguably the holiest day in the Christian calendar and Britain’s supermarkets are at it again – by seemingly undermining the Easter tradition.
This time round, it would appear the likes of Tesco, Waitrose, ASDA and Morrisons are barring ‘real’ Easter Eggs from their shelves in a move the popular product’s supplier believes is a cause for concern.

‘We have supplied supermarkets since 2010,’ David Marshall, from the Meaningful Chocolate Company, told Sorted. ‘Supermarkets have been told to cut brands and this has included The Real Easter Egg.

‘So the 80,000 people who usually buy a Real Easter Egg from Tesco, Waitrose, ASDA or Morrisons can now only do so if they choose to go online.’

All Real Easter Eggs, sales of which support the Fairtrade scheme and have so far led to more than £300,000 being donated to charitable causes, come with an Easter story in the box. These range from simple guides to a 24-page activity book versio...