{"id":3647,"date":"2017-06-07T07:22:05","date_gmt":"2017-06-07T07:22:05","guid":{"rendered":"https:\/\/runyourownwebsite.uk\/sorted\/?p=3647"},"modified":"2021-02-17T13:45:06","modified_gmt":"2021-02-17T13:45:06","slug":"is-persuasion-really-pot-luck","status":"publish","type":"post","link":"https:\/\/runyourownwebsite.uk\/sorted\/is-persuasion-really-pot-luck\/","title":{"rendered":"Persuasion and pot luck"},"content":{"rendered":"<div class=\"mp_wrapper\">\n  <div class=\"mepr-unauthorized-excerpt\">\n    <p>When the London team went into the Olympic bid pitch, seven years before London 2012 began, they weren\u2019t expecting to win the Olympics. According to the press, Paris were clear leaders while London was trailing. Moscow, New York and Madrid were somewhere in the middle.<\/p>\n<p>When the results were announced, of the 54 photographers poised to capture the celebrants, all but three were camped in front of Paris (the scuffles that erupted among them, as they attempted to get to the London team, made great TV).<\/p>\n<p>So what changed? As then culture secretary Tessa Jowell put it, \u201cWe\u2019ve come from nowhere to win the Olympics and that is quite something.\u201d Something had shifted in the brains of the panel of Olympic judges casting the votes. Which begs a question this piece sets out to answer\u2026<\/p>\n<p>What is it that changes people\u2019s thinking? What are the prompts that persuade and influence people to action?<\/p>\n<p>Why, why, why?<\/p>\n<p>Answers to that question are often based on looking around, on understanding ...<\/p>\n  <\/div>\n  <div class=\"mepr-unauthorized-message\">\n    <h2 style=\"text-align: center\">Continue Reading<\/h2>\n<p style=\"text-align: center\">Subscribe to one of our subscription packages<br \/>\nto get digital access to our articles.<\/p>\n<p style=\"text-align: center\">Unlimited digital access.<\/p>\n<p style=\"text-align: center\"><a class=\"headerbutton1\" href=\"https:\/\/runyourownwebsite.uk\/sorted\/subscriptions\/\">Start a Subscription Now<\/a><\/p>\n<p style=\"text-align: center\">Already a subscriber? <a href=\"https:\/\/runyourownwebsite.uk\/sorted\/login-member\/\">Login<\/a><\/p>\n  <\/div>\n  <div class=\"mepr-login-form-wrap\">\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>When the London team went into the Olympic bid pitch, seven years before London 2012 began, they weren\u2019t expecting to win the Olympics. According to the press, Paris were clear leaders while London was trailing. Moscow, New York and Madrid were somewhere in the middle. When the results were announced, of the 54 photographers poised [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,23],"tags":[525,622,633,752,753,754,755,756,757,758,759,760,761,762],"class_list":["post-3647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-free-content","category-portfolio","tag-london","tag-ibm","tag-new-york","tag-centre-brain","tag-influence","tag-london-2012","tag-madrid","tag-olympic-bid","tag-olympics","tag-persuasion","tag-pictorialise","tag-steve-adams","tag-tessa-jowell","tag-the-centre-brain"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/runyourownwebsite.uk\/sorted\/wp-json\/wp\/v2\/posts\/3647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/runyourownwebsite.uk\/sorted\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/runyourownwebsite.uk\/sorted\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/runyourownwebsite.uk\/sorted\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/runyourownwebsite.uk\/sorted\/wp-json\/wp\/v2\/comments?post=3647"}],"version-history":[{"count":1,"href":"https:\/\/runyourownwebsite.uk\/sorted\/wp-json\/wp\/v2\/posts\/3647\/revisions"}],"predecessor-version":[{"id":7501,"href":"https:\/\/runyourownwebsite.uk\/sorted\/wp-json\/wp\/v2\/posts\/3647\/revisions\/7501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/runyourownwebsite.uk\/sorted\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/runyourownwebsite.uk\/sorted\/wp-json\/wp\/v2\/media?parent=3647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/runyourownwebsite.uk\/sorted\/wp-json\/wp\/v2\/categories?post=3647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/runyourownwebsite.uk\/sorted\/wp-json\/wp\/v2\/tags?post=3647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}